OnTheSet.co is a new platform being developed by the OnTheSet.co team to make location scouting in Australia faster and easier for AI search to understand. It is planned to launch in 2027, and the landing page now shows a prototype of how it will bring locations, crew, council permits and events together, with an AI Scout Search for plain-language briefs.
Prototype home page. Screenshot: OnTheSet.co
Last updated 4 November 2026. Information from the OnTheSet.co landing page prototype.
Every scout knows the routine. You find the house, then you hunt for the crew, then you work out which council covers the street, then you start again for the next set. The team behind OnTheSet.co wants to fix that with a single place to search Australian production from location to permit. It is still in development and planned to launch in 2027, but the landing page is up with a working prototype so you can see what is coming. Here is a first look at the features and why the OnTheSet.co team is building it.
On this page
01What Is OnTheSet.co?
OnTheSet.co is being built as "Australia's production operating system for locations, crew, permits and events." Instead of one search for spaces and another for services, the prototype sorts production into four doors, so you can start with whatever your brief needs first.
It is being designed for the people who make content: crews, location managers, agents, event teams, brands, agencies, networks, content creators and media.
02Why the OnTheSet.co Team Is Building It
Planning a shoot in Australia usually means jumping between separate places for locations, crew, council permits and suppliers. Each one holds a piece of the answer, and none of them talks to the others.
AI search makes that gap more obvious. When a producer asks an AI assistant for "a clifftop location for a car launch in NSW", the assistant can only answer well if the information is organised: what the space is, which council it sits in, what it has been used for and who worked on it. OnTheSet.co is designed around that kind of structured, connected information, so both people and AI tools can find the right answer faster.
03The Four Doors of OnTheSet.co
Locations
Private residences, gated VIP compounds and sound stages across all states, split into three streams: Black Label (VIP concierge), Private (a curated collection of private homes) and Public & Commercial.
Crew and production services
Heads of department, equipment packages, security, catering and talent representation, from DOP and lighting to talent agencies.
Permits and public space
Direct digital links to Australia's 537 local councils, plus public parks, roads, places of worship, drone permits and heritage churches.
Events and activations
Luxury car reveals, VIP brand pop-ups, premiere screenings, runways and experiential builds.
04AI Scout Search: Search the Way You Brief
The planned AI Scout Search will let you type a brief the way you would say it to a location manager. The prototype shows example searches like these:
AI Scout Search prototype. Screenshot: OnTheSet.co
- "Modern Brutalist House in Waverley"
- "Sound Stage with Water Tank"
- "Bondi Beach Filming Permit"
- "Clifftop Car Launch NSW"
The aim is for one search to point you to a space, a stage or a council permit, which is exactly the kind of joined-up answer location scouting has been missing.
05The Flywheel: Every Shoot Makes Search Smarter
OnTheSet.co's model is called The Flywheel, described on the landing page as "our own IMDb for Australian production." The idea: love a shoot or an event, reverse search where it was made and who made it, then book the same team. It is planned in four stages:
Supply
Homes, public and commercial spaces, studios, event spaces, Black Label concierge, crews, agencies and services.
Demand
Crews, agents, event teams, brands, agencies, networks, content creators and media searching for the right fit.
Produce
Shoots, events and activations booked and paid through OnTheSet.co with every location, crew and service.
Publish
Each job goes to the Content Hub, called ACTION, as a living credit profile that feeds search and trains the platform's AI.
The Flywheel prototype, with an illustrative credit profile. Screenshot: OnTheSet.co
Credits are the key. Once the platform launches, every name on a job is planned to link to a profile that carries the same credit, and clicking a credit will reverse-search the marketplace. Browsing by state, local council area (LGA) and format is also planned: film, TV series, TVCs, events, sponsorships, activations and social shoots.
06Why AI-Friendly Scouting Matters
Clear facts
Spaces, councils, formats and credits will be stored as specific details that AI assistants can read and quote.
Connected answers
A location will link to its council, its crew and its past jobs, so one question can return the whole picture.
Local by default
Organising by state and LGA matches how Australian productions actually plan permits and logistics.
Better over time
Every published credit will add to what search knows, which is the point of The Flywheel.
07Prototype Now, Launch in 2027
OnTheSet.co is not open for searching or booking yet. What you can see today is a landing page with a prototype that shows how the platform will look and work, including sample profiles and example content. Features, names and details may change before launch in 2027. If you scout, crew, manage a venue or run events, the OnTheSet.co team wants to hear what would make your job easier. You can share your thoughts through this blog's contact form.
08Frequently Asked Questions About OnTheSet.co
What is OnTheSet.co?
OnTheSet.co is a platform in development, planned as Australia's production operating system for locations, crew, permits and events. The prototype groups production into four doors: Locations, Crew and Production Services, Permits and Public Space, and Events and Activations.
When will OnTheSet.co launch?
OnTheSet.co is planned to launch in 2027. For now, its landing page shows a prototype so people can preview the design and features before launch.
Who is OnTheSet.co for?
It is being designed for crews, location managers, agents, event teams, brands, agencies, networks, content creators and media working on film, TV series, TVCs, events, sponsorships, activations and social shoots in Australia.
Will OnTheSet.co help with council filming permits?
The planned Permits and Public Space door is designed to give direct digital links to Australia's 537 local councils, along with public parks, roads, places of worship, drone permits and heritage churches.
What is the OnTheSet.co Flywheel?
The Flywheel is OnTheSet.co's planned four-stage model of supply, demand, produce and publish. Each finished job is designed to become a credit profile in the ACTION Content Hub, so you can reverse search where a shoot was made and who made it.
Can I use the AI Scout Search now?
Not yet. The AI Scout Search is part of the prototype on the landing page and shows example briefs such as "Sound Stage with Water Tank". Full search is planned for the 2027 launch.
Get a First Look at OnTheSet.co
Visit the landing page to preview the prototype and see where Australian location scouting is heading. Follow The Space Scout for development updates in the lead-up to launch.
Preview OnTheSet.co
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